Branddigital: simple ways top brands succeed in the digital world
Adamson, Allen P.
This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding. INDICE: PART I: WHAT'S HAPPENED SINCE THE RELEASE OF BRANDSIMPLE? - The Universe and Utility of the Internet is Expanding - The 411 on other Digital Challenges - How Digital Acceleration is Making a Flatter World Even Flatter - How Social Initiatives Affect Brand Initiatives - What Your 12-year-old Knows About Life On Line - PART II: HOW ALL THIS STUFF WORKS AND HOW IT RELATES TO BRANDSIMPLE'S SUCCESS - It's Still About Starting with a Simple Idea - The New Power Signals - How to be Everywhere at the Right Time
- ISBN: 978-0-230-61762-9
- Editorial: Palgrave Macmillan
- Encuadernacion: Rústica
- Páginas: 304
- Fecha Publicación: 28/08/2009
- Nº Volúmenes: 1
- Idioma: Inglés