In today’s fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply developing newtechnologies into new products or services, but in many cases finding new models for doing business in the face of change. It often entails changing the rules of the game. From the late 1990s to today, the dominant themes in the strategy literature have been strategic innovation, the impact of information and communications technologies on commerce, and globalization. The primary issueshave been and continue to be how to gain a competitive advantage through strategic innovation (what Afuah calls "new game strategy"), and how to compete ina world with rapid technological change and increasing globalization. Strategic Innovation demonstrates to students how to create and appropriate value using these "new game" strategies.
- ISBN: 978-0-415-99782-9
- Editorial: Routledge
- Encuadernacion: Rústica
- Páginas: 482
- Fecha Publicación: 01/04/2009
- Nº Volúmenes: 1
- Idioma: Inglés