INDICE: PART 1 EVENT CONTEXT Chapter 1 An overview of the event field Chapter 2 Perspectives on events Chapter 3 Event impacts and legacies PART 2 PLANNING Chapter 4 The strategic planning function Chapter 5 Conceptualising the event Chapter 6 Project management for events Chapter 7 Financial management and events Chapter 8 Human resource management and events Chapter 9 Marketing planning for events Chapter 10 Promotion: integrated marketing communication for events Chapter 11 Sponsorship of special events Chapter 12 Sustainable event management Chapter 13 Event tourism planning PART 3 EVENT OPERATIONS AND EVALUATION Chapter 14 Staging events Chapter 15 Logistics Chapter 16 Event evaluationand research PART 4 LEGAL, RISK AND OHS MANAGEMENT AND EVALUATION Chapter 17 Legal issues of event management Chapter 18 Risk management
- ISBN: 978-1-74216-461-8
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 606
- Fecha Publicación: 15/09/2010
- Nº Volúmenes: 1
- Idioma: Inglés