Managerial economics: theory, application, and cases

Thoroughly updated to reflect the post-crisis, global, and digital economy. Modernized for the 21st century, the Eighth Edition emphasizes strategic thinking by managers and includes over 50 new case studies on events from 2010 to 2012 that prepare students for today’s changing economy. REFLECTIVE OF TODAY’S CONSTANTLY EVOLVING BUSINESS ENVIRONMENT A wealth of updated case studies introduce students to today’s economy. New or updated case studies include the Roles of the Chief Innovation Officer; Water Shortage Problems in China; Apple, iPads, and Monopoly; and Netflix and Bundling/Unbundling. Revisions to the coverage of consumer theory, producer theory, market structure, and pricing, as well as chapters on game theory, auctions, risk analysis, principle–agent issues, and adverse selection are relevant to today’s business climate. INTRODUCES STUDENTS TO STRATEGIC THINKING The authors weave their experience as business strategists throughout the book, ensuring that students a tangible focus on strategic thinking. AN EMPHASIS ON PROBLEM SOLVING Managerial Economics has more solved problems than any competing text. These “Problem Solved” exercises relate directly to real-world business decisions and prepare students to tackle end of chapter and exam questions.

• ISBN: 9780393120059
• Editorial: W.W. Norton
• Encuadernacion: Rústica
• Páginas: 888
• Fecha Publicación: 01/09/2012
• Nº Volúmenes: 1
• Idioma: