Leadership, adaptability, value creation. These are the skills necessary for tomorrow's managers. Allen Amason approaches the topic of strategic managementwith these traits in mind. Rather than simply teaching theory and research, he seeks to communicate to them the fundamental keys to how strategy works. This book is designed to help students think critically and understand fully how to strategically manage their future firms. In so doing, it will enable them to adapt and learn, even as their circumstances change; to apply sound logic and reasoning, even in new and unfamiliar settings. By conveying enduring and fundamental principles of economic and human behavior rather than simply reporting on the latest innovations, this book succeeds in preparing students to excel in the business environment over time, regardless of how it evolves. ÍNDICE: 1. An Introduction to Strategic Management 2. Understanding Organizational Performance 3. Tools of the Trade: An Overview of the Framework 4. Analyzing the Environment: Assessing the Opportunities and Threats 5. Analyzing Capabilities and Resources: Assessing the Strengths and Weaknesses 6. Strategies for Competitive Advantage: Value, Customers and Transactions 7. Corporate and Multi-Business Unit Strategy 8. Strategy Implementation: Fit, Adaptation and Learning 9. A General Framework: Strategy, Entrepreneurship and International Business 10. Strategic Leadership: Leading and Governing
- ISBN: 978-0-415-87169-3
- Editorial: Routledge
- Encuadernacion: Rústica
- Páginas: 320
- Fecha Publicación: 27/12/2010
- Nº Volúmenes: 1
- Idioma: Inglés