Introduction to Management Science

In the second edition of this highly-regarded text, the accessible application-driven approach that made the first edition so successful has been retained, whilst it has been streamlined and strengthened further to meet the needs of students across the UK, Europe, Middle East and Africa. Packed with diverse realistic examples from Scotland to Saudi Arabia, this truly internationalized version of the landmark text from the Anderson, Sweeney and Williams team provides a comprehensive introduction to the subjects of Management Science and Operations Research. Features Worked examples leading students through complex problems step-by-step. Global examples demonstrating the application of Management Science concepts in the world of business. Content on the historical development of Management Science and its practical application. Revised software references to include the latest versions of packages including Excel and Management Scientist. Significantly updated case material, encapsulating a wide range of locations and situations, as well as the latest developments in the field. Enhanced accompanying online resources, including additional chapters, exams questions and study tools.

• ISBN: 9781408088401
• Editorial: CENGAGE LEARNING SERVICES
• Encuadernacion: Rústica
• Páginas: 672
• Fecha Publicación: 01/01/2015
• Nº Volúmenes: 1
• Idioma: