Doomed to internationalization and modernization of corporate culture: the Russian experience of German firms
Anghel, Ghenadie
What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practicesin a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions. INDICE: Reflexive Economic Globalization.Role of Soft Factors and Intercultural Competence .Corporate Cultural Profile of German Companies .Self-Interrogation of Traditional Values and Practices .Challenges of the Global Information Age.
- ISBN: 978-3-8349-3497-0
- Editorial: Spinger Gabler
- Encuadernacion: Rústica
- Fecha Publicación: 13/01/2012
- Nº Volúmenes: 1
- Idioma: Inglés