Methods in consumer research 1 New approaches to classic methods

Methods for Consumer Research, Volume 1 brings together world leading experts in global consumer research to give a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The first section of the book brings together the latest developments in qualitative techniques, including coverage of both focus groups and social media. The second section focuses on liking, a fundamental principle of consumer science with coverage of consumer perception optimization, as well as emotional responses to products. Consumer segmentation is the focus of the third section with chapters on the rapidly developing fields of psychographics and genetics and epigenetics. The final section looks at the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume which covers alternative approaches and special applications Methods for Consumer Research is an invaluable reference for academics working in the fields of in sensory and consumer science, psychology, marketing and nutrition. And with examples of the methodology being applied throughout it will serve as a practical guide to research and development managers in both food and non-food companies. Fully comprehensive coverage of all the latest developments in the classical methodologies of consumer research Examples of successful application of the methodologies presented throughout Includes focus groups and social mediaEncompasses consumer segmentation, with focus on psychographics and genetics INDICE: Part One: Introduction 1. Recent advances in consumer research 2. Complexity of consumer perception Part Two: Qualitative Techniques 3. New approaches to focus groups 4. Projective techniques 5. Using Ethnography in Consumer Research 6. Application of social media for consumer research Part Three: Liking and Beyond 7. Product performance optimization 8. Consumer-based methodologies for sensory characterization 9. Dynamics of consumer perception 10. Repeated exposure 11. Affect-based discrimination methods 12. Emotional response to products 13. Conceptual associations 14. Nudging Part Four: Consumer Segmentation 15. Statistical approaches for consumer segmentation 16. Including context in consumer segmentation: a literature overview shows the what, why and how 17. Oral processing, implications for consumer choice and preferences 18. Consumer Segmentation Based on Genetic Variation in Taste and Smell Part Five: Influence of Extrinsic Product Characteristics 19. Expectations- blind/informed testing 20. Conjoint analysis in sensory and consumer science: Principles, applications and future perspectives 21. Credence 22. Information Display Matrix 23. Experimental economics to evaluate consumer preferences

• ISBN: 978-0-08-102089-0
• Editorial: Woodhead Publishing
• Encuadernacion: Rústica
• Páginas: 656
• Fecha Publicación: 01/11/2017
• Nº Volúmenes: 1
• Idioma: Inglés