Methods in consumer research 2 Alternative approaches and special applications

Methods for Consumer Research, Volume 2 brings together world leading experts in global consumer research to give a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The first section of the book puts consumer research in-context with coverage of immersive techniques and virtual reality as well as the evaluation of foods within meals. The next section looks at health-related Issues in consumer science with chapters on food intake, satiety and satiation as well as wellbeing. Section three looks into physiological measurements within the context of consumer research. Designing studies for specific populations including children and the elderly is the focus of section four, before the book concludes with looking specifically at consumer research in non-food products. In conjunction with the first volume which covers new approaches to classical methodology, Methods for Consumer Research is an invaluable reference for academics working in the fields of in sensory and consumer science, psychology, marketing and nutrition. And with examples of the methodology being applied throughout it will serve as a practical guide to research and development managers in both food and non-food companies. Fully comprehensive coverage of new and emerging techniques in consumer science Examples of successful application of the methodologies presented throughoutIdentifies how to design research for special populations including children, the elderly, & low-income consumersDiscusses sensitivity to cross-cultural populations and emerging marketsIncludes research design for food, cosmetic, and household productsHighlights both psychological and physiological consumer measurements INDICE: Part I. Doing consumer research in-context 1. Influence of contextual variables on consumer choice 2. Evoked contexts 3. Immersive techniques and virtual reality 4. Evaluation of meals and food pairings 5. Situational factors Part II. Health-related Issues 6. Food intake 7. Satiety and satiation 8. Wellbeing Part III. Psychological and Physiological Measurements 9. Implicit associations 10. Face reader 11. Physiological measurements, EEG and fmRI 12. Eye-tracking Part IV. Designing Studies for Specific Populations 13. Children 14. Elderly 15. Low-income population 16. Cross cultural studies 17. Emerging markets (China, Africa, Middle East) Part V. Consumer Research with Non-food Products 18. Cosmetic products 19. Household products 20. Consumer driven product design

• ISBN: 978-0-08-101743-2
• Editorial: Woodhead Publishing
• Encuadernacion: Rústica
• Páginas: 640
• Fecha Publicación: 01/11/2017
• Nº Volúmenes: 1
• Idioma: Inglés