A compelling introduction to modern social psychology. Through vivid narrative, lively presentations of important research, and intriguing examples, Aronson probes the patterns and motives of human behaviour, covering such diverse topics as terrorism, conformity, politics, race relations, advertising, and interpersonal attraction. ELLIOT ARONSON is a Lecturer at the University of California, Santa Cruz, USA. INDICE: What Is Social Psychology? - Conformity - Mass Communication, Propaganda, and Persuasion - Social Cognition - Self-Justification - Human Aggression - Prejudice - Liking, Loving, and Interpersonal Sensitivity - Social Psychology as a Science
- ISBN: 978-1-4292-3341-5
- Editorial: WH Freeman
- Encuadernacion: Rústica
- Páginas: 431
- Fecha Publicación: 23/09/2011
- Nº Volúmenes: 1
- Idioma: Inglés