Zara and her sisters: the story of the world’s largest clothing retailer
Badía, Enrique
Zara is the best known Spanish brand at an international level, and is listedamong the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega, took to make Zara the global market leader in fashion. INDICE: Prologue - Introduction - A Place Called Arteixo... - An Entrepreneur Called Ortega... - And Some Ideas Gestating - A Family From a Garage in Search of Gaps in the Sector - The Concept Takes Shape: Manufacture Becomes Industrial - Market and Customerb& the Start and Finish of Everything - The First Attempt to Open a Shop Doesn't Take... but the success of Zara Can be Seen - Logistics: The Challenge of Marrying Production and Distribution - Thinking Big: Galicia is too Small... - And Spain, too - Concepts Aimed at Reaching Everybody: Adding Chains - On the Road to the Stock Exchange - The Market Price - Isla for Castellano. The Light and Shade of a Scare in the Form of a Crisis - A Model for Management - Amancio, Inditex and the Future ... With the Family? - Epilogue - Appendix - Notes
- ISBN: 978-0-230-22991-4
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 312
- Fecha Publicación: 31/07/2009
- Nº Volúmenes: 1
- Idioma: Inglés