Re-Inventing the Book: Challenges from the Past for the Publishing Industry

Re-Inventing the Book: Challenges from the Past for the Publishing Industry chronicles the significant changes that have taken place in the publishing industry in the past few decades and how they have altered the publishing value chain and the structure of the industry itself. The book examines and discusses how most publishing values, aims, and strategies have been common since the Renaissance. It aims to provide a methodological framework, not only for the understanding, explanation, and interpretation of the current situation, but also for the development of new strategies. The book features an overview of the publishing industry as it appears today, showing innovative methods and trends, highlighting new opportunities created by information technologies, and identifying challenges. Values discussed include globalization, convergence, access to information, disintermediation, discoverability, innovation, reader engagement, co-creation, and aesthetics in publishing. Describes common values and features in the publishing industry since the Renaissance/invention of printing Proposes a methodological framework that helps users understand current publishing issues and trendsFocuses on reader engagement and participationProposes and discusses the publishing chain, not only as a value chain, but also as an information chainConsiders the aesthetics of publishing, not only for the printed book, but also for digital material INDICE: Introduction 1.1. Changing roles and rules: the publishing industry in the era of globalization 1.2. Structure of the book 1.3 Re-considering publishing studies and theories Globalized Worlds from Renaissance to the Digital Age Gutenberg's constant revolution Globalized markets and common publishing values New Worlds for Old strategies, New Words for Old Values Introduction (to the chapter). Towards the re-development of the publishing chain. New business models Re-imaging the book: Artistic identity, Marketing and Aesthetics in publishing From illustration to gamification and new multimedia technologies The artistic identity of the printed book Convergence Title-page, frontmatter Why aesthetics in publishing is still important. Re-creating taste Re-engaging readers Reader-user engagement Consumer cultures and co-creation Creating communities of readers from Renaissance to the digital era Reading, publishing and aesthetic experiences Re-discovering strategies in a digital world Promotion and discoverability Re-using pre-orders [old strategies in the digital world] From patronage to crowdfunding 3.4.4 Books everywhere Re-defining the publishing chain as information value chain Information as an advent of change Information publishing chain Challenges from the Past Re-developing the publishing value chain Systematization of the publishing activity Re-constructing authorship (self-publishing, lean publishing etc., Do we need publishers?, the role of agents) Re-establishing the publisher Transformations of the book. Re-considering the boundaries of the book Re-inventing ourselves? A comment Epilogue. Time and the Book

• ISBN: 978-0-08-101278-9
• Editorial: Chandos Publishing
• Encuadernacion: Rústica
• Páginas: 163
• Fecha Publicación: 01/12/2016
• Nº Volúmenes: 1
• Idioma: Inglés