Radically transparent: monitoring and managing reputations online
Beal, Andy
Strauss, Judy
26,10 €(IVA inc.)
INDICE: 1. Your World is Now Radically Transparent. 2. You Don't Own Your Company's Reputation. 3. Developing Your Personal Brand. 4. Navigating the New Rules of Engagement. 5. The Art of Generating Buzz. 6. Managing Your Reputation With SEO. 7. Using Multimedia Content to Engage Your Audience. 8. Writing Engaging Text. 9. The Power of Blogs. 10. Social Networking. 11. Your Online Activities. 12. The Importance of Reputation Monitoring. 13. Monitoring Your Online Reputation. 14. Repairing Your Online 15. Creating Your Online
- ISBN: 978-0-470-19082-1
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 300
- Fecha Publicación: 14/03/2008
- Nº Volúmenes: 1
- Idioma: Inglés