Mobile Marketing For Dummies targets marketing professionals and business people charged with expanding marketing efforts to mobile platforms. The book assumes no prior knowledge of mobile strategies and practices as it explains how to create and execute an effective mobile marketing plan. Parts cover: GettingUp to Speed on Mobile Marketing - includes a view of the mobile worlds and how to convert traditional marketing to mobile. Planning Your Mobile Marketing Strategy - chapters cover assembling resources and budget, creating a plan, andoperating within current best practices. Executing Mobile Marketing Campaigns- covers the practices of putting a campaign in motion including voice, text,e-mail, and social media campaigns. Developing Applications and Mobile Sites - a look at the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties. The Part of Tens - the traditional For Dummies closing Part covers case studies and best ways to reach customers on a mobile platform.
- ISBN: 978-0-470-61668-0
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 360
- Fecha Publicación: 24/09/2010
- Nº Volúmenes: 1
- Idioma: Inglés