Good for business: the rise of the conscious corporation

In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate just how the most dynamic and promising companies of today are chartinga new path for the corporate brand of tomorrow. ANDREW BENETT co-CEO of Marketing Communications agency Euro RSCG NY and Global Chief Strategy Officer of Euro RSCG Worldwide. In 2009, Andrew was named to Crain's New York Business's '40 Under 40.'. ANN O'REILLY Content Directorof Euro RSCG's Knowledge Exchange. She is co-author of The Future of Men and Buzz. CAVAS GOBHAI former CEO of Synectics, is a leading business consultant specializing in strategy and innovation for senior management teams. GREG WELCHglobal leader for the Consumer Goods& Services Practice at executive search firm Spencer Stuart. INDICE: - PART I: THE CONSUMER AND THE COMPANY OF THE FUTURE - Rethinking the Role of the Corporation - Welcome to the Consumer Republic - Four Cornerstones of the Corporate Brand of the Future - PART II: REINVENTING CORPORATE CULTURE - The Conscious Corporate Brand and the Rewards of Reputation - What It Takes to Be a Leader of Tomorrow - Creating a Culture to Engage the Talent of Tomorrow - Creating Effective Brand Messengers in a Second-Opinion Society - PART III: ACCELERATING THE MOMENTUM OF THE CORPORATE BRAND - Vision, Shmision - Getting Real with a Useful Statement of Direction - Living the USOD: Embeddingand Sustaining It - Maximizing Tomorrow's Brand Value by Living Clear Values Today - -

• ISBN: 978-0-230-10345-0
• Editorial: Palgrave MacM
• Encuadernacion: Rústica
• Páginas: 256
• Fecha Publicación: 08/12/2010
• Nº Volúmenes: 1
• Idioma: Desconocido