In the Fifth Edition of Media Analysis Techniques, Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. It begins by examining four techniques of media interpretation—semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory—that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author’s own illustrations. INDICE: PrefaceAcknowledgmentsPart I. Techniques of Interpretation1. Semiotic Analysis2. Marxist Analysis3. Psychoanalytic Criticism4. Sociological AnalysisPart II: Applications5. Murderers on the Orient Express6. Seven Points on the Game of Football (and Some Interesting Statistics)7. The Maiden with the Snake: Interpretations of a Print Advertisement8. All-News Radio and the American Bourgeoisie9. Video Games: A New Art Form10. Cell Phones, Social Media and the Problem of IdentityEpilogue: Shmoos and AnalysisAppendix: Simulations, Activities, Games, and ExercisesGlossaryReferencesAuthor IndexSubject IndexAbout the Author
- ISBN: 978-1-4522-6135-5
- Editorial: SAGE Publications, Inc
- Encuadernacion: Rústica
- Páginas: 264
- Fecha Publicación: 11/12/2013
- Nº Volúmenes: 1
- Idioma: