The quintessence of strategic management: what you really need to know to survive in business

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions. The book is written by leading experts in strategic management. Provides a basic yet complete understanding of strategy and the process of strategic management. Maintains the right balance between state-of-the-art research and practical hints from insiders. INDICE: Introduction: Essential Strategy Know-How and Nothing More.- Strategy and Strategic Management: A First Basic Understanding.- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact.- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years.- Summary: It’s Your Turn!

• ISBN: 978-3-642-14543-8
• Editorial: Springer
• Encuadernacion: Cartoné
• Páginas: 130
• Fecha Publicación: 01/09/2010
• Nº Volúmenes: 1
• Idioma: Inglés