How do you determine whether a hot new technology will succeed or fail? Our beliefs about how new ideas come about are based on wishful thinking and romanticized ideas of history. In the new paperback edition of this fascinating book, bestselling author Scott Berkun takes a careful look at the history of innovation to reveal powerful truths about how ideas become successful innovations -- truths that people can apply to the challenges of the present day. Scott Berkun worked on the Internet Explorer team at Microsoft from 1994-1999 and leftthe company in 2003 with the goal of writing enough books to fill a shelf. The Myths of Innovation is his second book: he wrote the best seller, The Art ofProject Management (O'Reilly 2005). He makes a living writing, teaching and speaking. He teaches a graduate course in creative thinking at the University of Washington, runs the sacred places architecture tour at NYC's GEL conference, and writes about innovation, design and management at www.scottberkun.com.
- ISBN: 978-0-596-52184-4
- Editorial: O'Reilly
- Encuadernacion: Rústica
- Páginas: 192
- Fecha Publicación: 31/03/2009
- Nº Volúmenes: 1
- Idioma: Inglés