Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko?s Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm. INDICE: INTRODUCTION: STRATEGY AND ECONOMICS 1 .ECONOMICS PRIMER: BASIC PRINCIPLES 9 .PART ONE: FIRM BOUNDARIES .1 The Power of Principles: An Historical Perspective 41 .2 The Horizontal Boundaries of the Firm 61 .3 The Vertical Boundaries of the Firm 98 .4 Integration and Its Alternatives 132 .PART TWO: MARKET AND COMPETITIVE ANALYSIS .5 Competitors and Competition 165 .6 Entry and Exit 196 .7 Dynamics: Competing Across Time 226 .8 Industry Analysis 258 .PART THREE: STRATEGIC POSITION AND DYNAMICS .9 Strategic Positioning for Competitive Advantage 293 .10 Information and Value Creation 333 .11 Sustaining Competitive Advantage 363 .PART FOUR: INTERNAL ORGANIZATION .12 Performance Measurement and Incentives 401 .13 Strategy and Structure 437 .14 Environment, Power, and Culture 470 .GLOSSARY 501 .NAME INDEX 511 .SUBJECT INDEX 517
- ISBN: 978-1-118-27363-0
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 560
- Fecha Publicación: 29/04/2016
- Nº Volúmenes: 1
- Idioma: Inglés