Managing technological innovation: competitive advantage from change
Betz, Frederick
137,13 €(IVA inc.)
INDICE: PREFACE. I. TECHNOLOGY COMPETITIVENESS - BUSINESS BASE OF INNOVATION. CHAPTER 1 TECHNOLOGICAL INNOVATION. CHAPTER 2 INNOVATION & ECONOMY. CHAPTER3 INNOVATION & NATIONAL SYSTEMS. CHAPTER 4 INNOVATION RESEARCH. CHAPTER 5 INNOVATION & CORPORATE R&D. CHAPTER 6 INNOVATION & MARKETS. CHAPTER 7 INNOVATION & PRODUCT DEVELOPMENT. CHAPTER 8 INNOVATION & STRATEGY. II. TECHNOLOGY STRATEGY - TECHNICAL BASE OF INNOVATION. CHAPTER 9 INTEGRATING TECHNOLOGY & BUSINESS STRATEGY. CHAPTER 10 INVENTING TECHNOLOGY. CHAPTER 11 TECHNOLOGY SYSTEMS. CHAPTER 12 PRODUCT SYSTEMS. CHAPTER 13 SERVICE SYSTEMS. CHAPTER 14 BIOTECHNOLOGYSYSTEMS. CHAPTER 15 ETHICS & TECHNOLOGY. III. INNOVATION HANDBOOK. CHAPTER 16 INNOVATION PRACTICE. BIBLIOGRAPHY. INDEX.
- ISBN: 978-0-470-54782-3
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 384
- Fecha Publicación: 02/02/2011
- Nº Volúmenes: 1
- Idioma: Inglés