Consistently praised for its engaging writing style, currency, and visual appeal, Media/Impact introduces students to today's world of digital mass media and its impact on individuals and society. INDICE: PART I: THE MASS MEDIA INDUSTRIES..1. Mass Media and Everyday Life..2. Books: Rearranging the Page..3. Newspapers: Expanding Delivery..4. Magazines: Targeting the Audience..5. Recordings: Demanding Choices..6. Radio: Riding the Wave..7. Movies: Picturing the Future..8. Television: Changing Channels..9. Digital Media: Widening the Web..PART II: SELLING THE MESSAGE..10. Advertising: Motivating Customers..11. Public Relations: Promoting Ideas..PART III: CHANGING MESSAGES..12. News and Information: Getting Personal..13. Society, Culture and Politics: Shaping the Issues..14. Law and Regulation: Rewriting the Rules..15. Ethics: Placing Responsibility..16. Global Media: Discovering New Markets..Glossary..Media Information Resource Guide..Chapter References..Index.
- ISBN: 978-1-111-83529-3
- Editorial: South Western
- Encuadernacion: Rústica
- Páginas: 432
- Fecha Publicación: 13/04/2012
- Nº Volúmenes: 1
- Idioma: Inglés