Positively responsible: how business can save the planet

This book shows how sustainable development can be achieved without having a negative influence on either corporate leaders or their employees, by using the forces of market advantage rather than opposing them. This breakthrough approach examines the varying influences of incentives on human behavior and how these can be used to chart a coherent and effective course of action within organizations. It provides a new strategy for corporate social responsibility, built on a market-based justification for change, and within the crucial timescales predicted by climate researchers.With a unique combination of experience and skills, the authors combine a penetrating understanding of sustainable development issues with a comprehensive description of what motivates or de-motivates human beings. It provides illustrations from Nestle, Wal-Mart, Marks & Spencer, South West Airlines (SWA), The Body Shop Ben & Jerrys, Shell, ICI, and many others to show how a more positive approach pays dividends in the future. The book also offers a new sustainable strategy for businesses that want to move forward in a positive manner. INDICE: Cary Cooper, CBE, is currently Professor Cary Cooper, CBE, is Professor of Organisational Psychology and Health at Lancaster University Management School. He is also President of the British Academy of Management. He is the author of over 80 books (on occupational stress, women at work and industrial and organizational psychology), has written over 300 scholarly articles for academic journals, and is a frequent contributor to national newspapers, TV and radio. He is currently Founding Editor of the Journal of Organizational Behavior, co-Editor of the medical journal Stress Medicine; Co-Editor of the International Journal of Management Review. He is a Fellow of the British Psychological Society, The Royal Society of Arts, The Royal Society of Medicine and theRoyal Society of Health. Professor Cooper is the President of the British Academy of Management, is a Companion of the (British) Institute of Management and one of the first UK based Fellows of the (American) Academy of Management (having also won the 1998 Distinguished Service Award for his contribution to management science from the Academy of Management). Professor Cooper is the Editor (jointly with Professor Chris Argyris of Harvard Business School) of the international scholarly Blackwell Encyclopedia of Management (12 volume set). Hehas been an advisor to the World Health Organisation, ILO, and recently published a major report for the EU's European Foundation for the Improvement of Living and Work Conditions on "Stress Prevention in the Workplace".

• ISBN: 978-0-7506-8475-0
• Editorial: Butterworth-Heinemann
• Encuadernacion: Rústica
• Páginas: 232
• Fecha Publicación: 21/04/2008
• Nº Volúmenes: 1
• Idioma: Inglés