Creative strategy: reconnecting business and innovation

There is a fundamental tension in the creative process between moments of apparently spontaneous discovery and the rational structures which precede and follow them. Applying this perspective to strategic management theory, the book will apply the same argument in reverse by examining the place of intuition and irrationality in management decisions. The authors of the book explore the relationship between strategy and creativity by examining the processes of decision-making and planning in different contexts. Case examples highlight strategic methods and models used by artists and arts organisations, as well as the creative tasks required of business leaders. 'Creative Strategy' brings new insights to strategic management from its analysis of creativity in different settings and at the same time uses examples from the world of art and culture toreposition creative work as a deliberate, planned process. Students, executives and consultants will be able to re-examine the meaning and value of creative thinking in strategic management in the light of new insights and real-worldexamples from a variety of creative and managerial settings.Background: The book will be written by a collaborative team including Chris Bilton, author of the successful Management and Creativity: from creative industries to creativemanagement (Blackwells 2006). The fourth title in the Blackwell Images of Business Series which interrogates conventional categories in todays fast-changing business world. By applying new perspectives, they redefine established territories and extend our view of important business phenomena. Select international contributions to each volume are integrated by the Editor to provide a richer insight into the business landscape and open up new conceptual horizons.

• ISBN: 978-1-4051-8018-4
• Editorial: Wiley-Blackwell
• Encuadernacion: Cartoné
• Páginas: 240
• Fecha Publicación: 01/08/2009
• Nº Volúmenes: 1
• Idioma: Inglés