Campaign organizers and the media appear to agree that voters' perceptions ofparty leaders have an important impact in elections. Platform or Personality?examines voters' evaluations of party leaders in elections around the world and finds that leaders have an unmistakeable and consistent impact on voters' decisions at the ballot box INDICE: Introduction; What Information do we have about How Voters Perceive Party Leaders?; The Two-Dimensional Structure of Traits; The Impact of Voters' Characteristics on the Evaluations of Party Leaders; The Impact of The Partisan Stereotype; The Impact of Party Leaders' Traits in Elections; Party Leaders in Different Contexts: The Role of Political Institutions; Conclusion; Appendix A: Methodological Notes; Appendix B: Data, Question Wording, and Coding Information; Appendix C: Missing Data and the Challenge of Exploratory Factor Analysis; References
- ISBN: 978-0-19-959536-5
- Editorial: Oxford University
- Encuadernacion: Cartoné
- Páginas: 272
- Fecha Publicación: 01/05/2011
- Nº Volúmenes: 1
- Idioma: Inglés