This book is a comprehensive guide to the whole survey research process. Much more than a practical 'how-to' guide, the book presents the material in a social science context which is both thorough yet accessible. It provides a timeline and follows the steps of research including preparing for, designing, and implementing survey research, and includes a section on survey ethics. After reading this book, students are well equipped to conduct their own surveys and, just as importantly, critically assess surveys done by others. The Third Edition brings the book up to date with the latest developments in online tools. INDICE: 1. Survey Practice2. Survey Error3. Planning the Survey: The Hierarchy of Decisions4. Data Collection I: Selecting a Method5. Sampling I: Concepts of Representation and Sample Quality6. Sampling II: Population Definition and Frames7. Sampling III: Sample Size and Sample Design Methodology Appendix 1: Using Models in Sampling8. Questionnaire Development I: Measurement Error and Question Writing9. Questionnaire Development II: Questionnaire Structure Methodology Appendix 2: Questionnaire Evaluation Workshop10. Questionnaire Development III: Pretesting Methodology Appendix 3: Cognitive Interviewing Workshop11. Data Collection II: Controlling Error in Data Collection Methodology Appendix 4: An Overview of Organization Surveys12. Post-Survey Statistical Adjustments and the Methodology ReportAppendix A: UM Undergraduate Student SurveyAppendix B: Maryland Crime SurveyAppendix C: AAPOR Code of Professional EthicsAppendix D: Internet Resources
- ISBN: 978-1-4129-9734-8
- Editorial: SAGE Publications, Inc
- Encuadernacion: Rústica
- Páginas: 440
- Fecha Publicación: 16/07/2013
- Nº Volúmenes: 1
- Idioma: