The text explores the nature of entrepreneurial activity in the 21st century and aims to develop the skills required by aspiring entrepreneurs. Readers will gain a deeper insight into the activities of entrepreneurs and reflect critically on the nature of entrepreneurship and its role in the creation of new ventures. INDICE: 1: Introduction: the many faces of entrepreneurship; Part One: Entrepreneurship in Practice; 2: Visions: creating new ventures; 3: Opportunities: nurturing creativity and innovation; 4: People: leading teams and networks; 5: Markets: understanding customers and competitors; 6: Processes: controlling operations and technologies; 7: Accounts: interpreting financial performance; 8: Finances: raising capital for new ventures; 9: Reflections: learning from entrepreneurs; Part Two: Entrepreneurship in Perspective; 10: Perspectives on entrepreneurship: an overview; 11: Economic perspectives: influences and impacts; 12: Individual perspectives: beyond the 'heroic' entrepreneur; 13: Social perspectives: understanding people and places; 14: Historical perspectives:the 'long view'; 15: Political perspectives: from policy to practice
- ISBN: 978-0-19-921155-5
- Editorial: Oxford University
- Encuadernacion: Rústica
- Páginas: 464
- Fecha Publicación: 13/01/2011
- Nº Volúmenes: 1
- Idioma: Inglés