A straightforward, practical strategy for successful branding for entrepreneurs, small business owners, and PR pros In Brand Famous , successful entrepreneur and public relations guru Linzi Boyd presents her five–step process for building a brand from idea to execution, from start–up to standout. She leads through the entire branding journey—from reaching your target audience to mastering products and distribution to effective communication and brand evaluation. Plus, Boyd discusses old–school versus new–school brands and how to embrace change and let go of old ideals. She warns of the common mistakes brands make along the way and provides real–world case studies that show great branding in action. Offers a practical, five–step plan for brand greatness Includes case studies from successful, recognizable brands who have mastered the art of good PR Written by Linzi Boyd, founder of Surgery Group, one of the leading PR agencies in London
- ISBN: 978-0-85708-490-3
- Editorial: Capstone
- Encuadernacion: Rústica
- Páginas: 224
- Fecha Publicación: 18/04/2014
- Nº Volúmenes: 1
- Idioma: Inglés
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