Robert's rules of innovation: a 10-step program for corporate survival

Robert's Rules of Orderare the standard for facilitating discussions and group decision-making. Following that same structural concept, innovation needs order and rules based on experience. Roberts Rules of Innovation provides the order of imperatives needed to deliver profitable growth through innovation. This book will entertain and enrich readers with real-life examples, contributed by Brands and his international network of Innovate-For-Success experts (who are quoted in the book and who, therefore, will have a strong emotional and professional reason to participate in its global success). Clear, concise and direct, it is a must-read for managers who know that today its innovate or perish.ROBERT F. BRANDS (Coral Springs FL) is President and founder of Brands at least one new product per year to market resulting in double digit profitable growth and shareholder value. MARTIN KLEINMAN (Brooklyn NY) is a New York-based business writer and public relations specialist (visit www.commstratpr.com). Hehas extensive contacts amongst a wide range of journalists, and enjoys regular success working with the news media to secure placements on behalf of clients. He has worked with clients to market products including DuPont Corian, Mattels Masters of the Universe, Infiniti Automobiles Becks Bier, American Express, and Rossignol Skis.

• ISBN: 978-0-470-59699-9
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 212
• Fecha Publicación: 17/03/2010
• Nº Volúmenes: 1
• Idioma: Inglés