Chris Brogan is on a specific mission: to help businesses grow the value of their social media and social networking efforts. In 2007, Chris launched his blog project, The Social Media 100, and has since been posting and collecting feedback about specific strategies, tactics, tips, and resources that help businesses develop their social media skills and abilities. Chris has compiled this online research into a comprehensive guide, Social Media 101, that discussestechnology from the business perspective, showing readers how to cultivate online relationships, develop their brands, and drive meaningful business by such things as: Building an effective home base (your blog/website) Using Technorati and Google Blogsearch to build ego searches, which monitor blogs and news portals for mentions of your company Establishing passports, or accounts, on other social networks (Twitter, Facebook, MySpace, Flickr, YouTube, StumbleUpon, Digg, Upcoming, del.icio.us, etc.) Creating new content to share with your customers Being honest and open with your online community And more!Chris Brogan (chrisbrogan.com; Boston, MA) is everywhere on the social web, sharing ideas and information on how social media and its related technologies impact business communication. One of the most widely read and respected bloggers, he is ranked in the Top 5 bloggers in the Advertising Age Power150 and inthe top 100 bloggers in the world. Chris advises companies like Pepsico, Comcast, and Sony on social software and methods. He is the co-founder of the international conference series, PodCamp, with more than 40 events executed all over the globe.
- ISBN: 978-0-470-56341-0
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 352
- Fecha Publicación: 31/03/2010
- Nº Volúmenes: 1
- Idioma: Inglés