Horse Business Management will equip you with the knowledge, and help you to develop the skills, to make your vision of excellence a reality for your horsebusiness. Down-to-earth and highly readable, this book demonstrates how to apply modern business theory to create a successful equine business through: Understanding the market. Considering available assets. Developing effective marketing strategies. Developing effective practices in daily yard management. Providing a safe and rewarding environment for all involved. Recognising and providing a high quality experience for the customer. Providing a solid financial return. Jeremy Houghton Brown is a lifelong horseman who has managed a variety of different yards and equine businesses. He was manager of the British National Equestrian Centre and the British Racing School, then head of Equine Studies at Warwickshire College. Jeremy has been awarded the Fellowship of the UK’s Royal Agricultural Societies in recognition of his contribution to the horse industry. Marcus Clinton is an experienced practical horseman, yard manager, business manager and show and event organiser. He was until recently the head of Land-Based studies at South Staffordshire College, and is now Assistant Principal of Land Based industries at Northumberland College. He is also Chairman of the British Horse Society for Staffordshire. Marcus brings to this fourth edition a rigorous updating of business techniques and new sections on customer care, marketing, safety and quality. Jeremy Houghton Brown and Marcus Clinton offer you their expert advice on modern equine business techniques, sharing their wealth of practical experience, and their thorough understanding of the horse industry. Extensively revisedfor its fourth edition, Horse Business Management is applicable to every typeof stable yard and horse business. It is equally suited for both current and prospective horse business owners and managers, and should be in the hands of every college equine student. INDICE: 1. Today's Horse Business. 2. Market Place. 3. Health and Safety. 4. Law. 5. Quality. 6. The Customer. 7. Yard Management and Staff. 8. Finance and Profit. 9. Show Management. 10. Marketing.
- ISBN: 978-1-4051-8347-5
- Editorial: Wiley-Blackwell
- Encuadernacion: Rústica
- Páginas: 256
- Fecha Publicación: 06/01/2010
- Nº Volúmenes: 1
- Idioma: Inglés
- Inicio /
- VETERINARIA /
- EQUINOS