In recent years children have become an increasingly important consumer market, and there is growing concern about the 'commercialisation' of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with consumer culture from a wide range of international settings. INDICE: Introduction; D.Buckingham; V.Tingstad - PART I: HISTORY OF CHILDREN'S CONSUMPTION - Valves of Adult Desire: The Regulation and Incitement of Children's Consumption; G.Cross - Proper Toys for Proper Children: A Case Study of the Norwegian Company A/S Riktige leker (Proper Toys); T.Korsvold - The Books That Sing: The Marketing of Children's Phonograph Records, 1890-1930; J.Smith - PART II: THEORY AND METHOD IN RESEARCH ON CHILDREN'S CONSUMPTION - Commercial Enculturation: Moving Beyond Consumer Socialization; D.T.Cook - Subjectivities of the Child Consumer: Beings and Becomings; B.Johansson - Researching Things, Objects and Gendered Consumption in Childhood Studies; C.Mitchell - PART III: PRACTICES OF CONTEMPORARY MARKETERS - Children's Virtual Worlds: The Latest Commercialization of Children's Culture; J.Wasko - Creating Long-lasting Brand Loyalty b or a Passing 'Craze'? Lessons from a 'Child Classic' in Norway; I.Hagen; Ø.Nakken - The Cute, the Spectacle and the Practical: Narratives ofNew Parents and Babies at The Baby Show; L.Martens - PART IV: SOCIAL CONTEXTSOF CHILDREN'S CONSUMPTION - The Stuff at Mom's House and the Stuff at Dad's House: The Material Consumption of Divorce for Adolescents; C.Collins; M.Janning - The Dao of Consumer Socialization: Raising Children in the Chinese Consumer Revolution; R.Wærdahl - 'Those Who Have Less Want More. But Does it Make Them Feel Bad?' Deprivation, Materialism and Self-Esteem in Childhood; A.Nairn, P.Bottomley; J.Ormrod - PART V: CHILDHOOD IDENTITIES AND CONSUMPTION - Branded Selves: How Children Relate to Marketing on a Social Network Site; H.Skaar - 'Hello b We're only in the Fifth Grade!!': Children's Rights, Intergenerationality and Constructions of Gender in Public Discourses about Childhood; M.Rysst - 'One Meets Through Clothing': The Role of Fashion in the Identity Formation of Former Soviet Union Immigrant Youth in Israel; D.Lemish; N.Elias
- ISBN: 978-0-230-22783-5
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 280
- Fecha Publicación: 24/09/2010
- Nº Volúmenes: 1
- Idioma: Inglés