A case-study based guide which showcases the individuals within organizationswho nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement. Ian P. Buckingham is a leading author in the fields of Employee Engagementand Brand Development. After a formative start to his career on the customer service front line, he has subsequently held a range of senior consultancy positions within the world's largest Marcomms business b Omnicom and beyond. He develops and delivers Organization Development and Change Strategies as well as Brand Development and Executive Development programs for a wide range of clients across sectors. Buckingham has a reputation as a forthright, iconoclasticcritic of some of the more draconian and spin-oriented practices of the agency and corporate worlds. He is widely and frequently quoted in a range of HR and Marketing publications. He blogs for People Management magazine and is a member of the CIPR advisory board. Ian Buckingham is the founder of Bring Yourself 2 Work and TBT engaged consultancies. He is a champion of the need for authenticity in communication and behavior between business owners, employees, colleagues and their customers, calling for greater coordination between the HR and Marketing functions for more effective brand management. INDICE: List of Tables and Figures - Part 1 b What's a Champion Brand? - Part 2 b What's Employee Engagement? - Part 3 b Brand Superheroes Uncovered - Part 4 b Equipping Brand Champions - Part 5 b Reinforcing a Brand ChampionCulture - Closing thoughts - Acknowledgements - Bibliography - Index -
- ISBN: 978-0-230-22032-4
- Editorial: Palgrave MacM
- Encuadernacion: Cartoné
- Páginas: 224
- Fecha Publicación: 26/01/2011
- Nº Volúmenes: 1
- Idioma: Desconocido