BUSINESS MANAGEMENT, 13E, International Edition is designed for more advancedbusiness courses, going beyond the intro to business class. With the focus shifted to business management, this text approaches business operations from the entrepreneurial and management perspective. Finance, marketing, and human resources are some of the topics explored. This text combines concepts with a strong lesson-based instructional design, weaving in research opportunities, creative methods of assessment, interesting real-world features, mathematical calculations, case studies and academic connections. A new introductory chapter has been added that provides an overview of management, discusses the history of management, and compares management approaches and philosophies. An additional new chapter focuses on data analysis and decision-making, demonstrating theimportance of math, statistics, and quantitative decision-making. BUSINESS MANAGEMENT, 13E, International Edition provides business management concepts and principles in a realistic, investigative, and enriching manner. All the functions of business management are covered extensively, including the use of technology and communication as tools of business. Students will enjoy exploring the global dimension of business and possible career opportunities as this text brings the world of business to your class. INDICE: UNIT I: MANAGING AND MANAGEMENT RESPONSIBILITIES. 1. Managers and Managing. 2. Management Functions and Decision Making. 3. The Manager as a Leader. 4. Planning and Organizing. 5. Implementing and Controlling. UNIT II: THEENVIRONMENT OF BUSINESS MANAGEMENT. 6. Characteristics of a Business. 7. Social and Ethical Environment of Business. 8. Economic Environment of Business. 9. International Environment of Business. UNIT III: BUSINESS ORGANIZATION AND MANAGEMENT. 10. Forms of Business Ownership. 11. Legal Aspects of Business. 12.Technology and Information Management. 13. Organizational Communications. 14.Data Analysis and Decision Making. UNIT IV: FINANCIAL MANAGEMENT. 15. Business Financial Records. 16. Financing a Business. 17. Financial Services. 18. Credit and Insurance. UNIT V: PRODUCTION AND MARKETING MANAGEMENT. 19. Managing Production and Operations. 20. Nature and Scope of Marketing. 21. Product Development and Distribution. 22. Pricing and Promotion. UNIT VI: HUMAN RESOURCES MANAGEMENT. 23. Managing Human Resources. 24. Rewarding and Developing Employees. 25. Developing an Effective Organization.
- ISBN: 978-1-133-11086-6
- Editorial: South Western College
- Encuadernacion: Rústica
- Páginas: 250
- Fecha Publicación: 07/02/2012
- Nº Volúmenes: 1
- Idioma: Inglés