This book examines emerging trends that impact the market rate/ask amount fornaming opportunities--both in the for-profit and nonprofit worlds. It includes pertinent benchmarking data based on real-world examples, extensive tables of information offering comparative data to peer organizations, and a collection of sample documents, and much more. INDICE: About the Author. Preface. Getting Started. About This Book. Introduction. Chapter 1. Escalating Price Tags. Legacy Gift And Naming Rights. Acquisition Targets In The Private Sector. Private Sector Escalating Price Tags. NHL Arena Naming Rights. Pro Sports Stadiums Naming Rights Chart. National Basketball Association . The British Are Coming, The British Are Coming. Chapter 2. Nonprofit Sector Naming Rights. Higher Education and Named Gifts. School of Business. Naming Rights at Business Schools Come with the Ask. Legacy Gifts toname other schools. Benchmarking Named Gifts to Universities. University How to develop a Benchmark Report. Step One. Step Two. Step Three. Step Four. Existing Facilities. Chapter 9. Using the Internet to Market Naming Rights. Shopping List Technique. Descriptive Text Approach. Campaign Videos on the internet.Recognition for sponsors. Chapter 10. Spread of Naming Rights. Naming Rights Offered for sale. Canada's Emerging Trends in Naming Rights. Other recent Naming Rights Deals in Canada. Epilogue. Risk Analysis. Appendices. Appendix A. Named Stadiums Around the World as of September 2007. Appendix B. Endowment Gifts Comparison Table. Appendix C. United States Named Facilities. Index.
- ISBN: 978-0-470-23063-3
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 208
- Fecha Publicación: 01/08/2008
- Nº Volúmenes: 1
- Idioma: Inglés