The Portable MBA in Entrepreneurship, 4th Edition covers everything that an entrepreneur needs to know to start and run a venture effectively: how to identify good business opportunities, create a business plan, do financial projections, finance a business using venture capital or debt financing, how to get help from the government and other agencies, and more. Other topics covered include marketing, legal and tax issues, intellectual property issues, franchising, and harvesting (selling) a business. New in this edition: case studies and examples -- more up-to-date, real-life examples of entrepreneurship principles in practice downloadable/customizable forms -- useful organizational tools that readers can implement in the launching of their own business Portable MBA Online -- a website specific to the Portable MBA series will be launched for reader-access to forms, study guides, videos/presentations, and more 20 courses in 20 chapters -- the book tracks the actual curriculum of leading business schools
- ISBN: 978-0-470-48131-8
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 504
- Fecha Publicación: 09/12/2009
- Nº Volúmenes: 1
- Idioma: Inglés