Case Studies in Food Retailing and Distribution: A volume in the Consumer Science and Strategic Marketing series

Case Studies in Food Retailing and Distribution, a volume in the Consumer Science and Strategic Marketing series aims to close the gap between academic researchers and industry professionals through real-world scenarios and field-based research. The book explores how consumer science has been implemented in the food retail industry to achieve strategic goals, including a further understanding of the value of merchandising in food retail, the marketing and distribution of food produce in an increasingly digital world, and how to manage the difficulties of international food retail, amongst many other topics. Through the presentation of case studies, successful examples and best practices, both current and future professionals in the food business will gain insights that can be used in a business environment. Addresses business problems in in food retail and distributionIncludes pricing and supply chain managementDiscusses food retailing in urban and rural settingsCovers both global distribution and entry in developing nationsFeatures real-world case studies that demonstrate what does and does not INDICE: Section I: Functions of food retailing and distribution 2. The role of merchandising in food retailing 3. Pricing decisions 4. Supply chain management and logistics in the food retailing Section II: The role of place in food retailing and distribution 5. Rural food retailing provision 6. Food retailing in secondary shopping areas 7. The role of food retailing in urban regeneration and place management 8. Relationship between food retailers and diet and health issues Section III: Multichannel and omnichannel approaches to food retailing and distribution 9. Omnichannel approaches to food retailing and distribution 10. Going online with artisan food products 11. Online grocery retailing opportunities and challenges Section IV: Perspectives on food retailing and distribution in the developing world 12. Independent food retailing in the developing world 13. Market entry opportunities for grocery retailers in China 14. Difficulties in global grocery retail 15. Logistical and supply chain management challenges for food retailing in the developing world 16. Conclusions

• ISBN: 978-0-08-102037-1
• Editorial: Woodhead Publishing
• Encuadernacion: Rústica
• Páginas: 400
• Fecha Publicación: 01/10/2018
• Nº Volúmenes: 1
• Idioma: Inglés