Arts and cultural programming: a leisure perspective

More and more, community festivals, performing and visual arts, and cultural events are capturing the public interest, making arts and cultural programmingan increasingly important part of the leisure and recreation, hospitality, museum, and tourism industries. As arts and cultural opportunities expand, programmers can look to Arts and Cultural Programming: A Leisure Perspective to acquire skills to build theiraudiences and position their programs for success. This is the first book that covers options in arts and cultural programming from a leisure standpoint. It draws on current knowledge of leisure programming strategies for small, medium-sized, and large organizations in a variety of settings, including community recreation, community and cultural arts, nonprofit organizations, hospitality, tourism, public relations, and event management. The book uses terms and ideas from the leisure and recreation fields, making it easy for even those with little knowledge of arts and cultural programming to design, plan, manage, and evaluate events.

• ISBN: 978-0-7360-6564-1
• Editorial: Human Kinetics Publishers
• Encuadernacion: Rústica
• Páginas: 264
• Fecha Publicación: 01/09/2008
• Nº Volúmenes: 1
• Idioma: Inglés