eMarketing eXcellence: planning and optimising your digital marketing
Chaffey, Dave
Smith, Paul
40,94 €(IVA inc.)
eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creativeuse of new e-models and e-tools. It is designed to support both marketers whoare integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing.
- ISBN: 978-0-7506-8945-8
- Editorial: Butterworth-Heinemann
- Encuadernacion: Rústica
- Páginas: 528
- Fecha Publicación: 01/03/2008
- Nº Volúmenes: 1
- Idioma: Inglés