Sony vs Samsung: the inside story of the electronics' giants battle for global supremacy

INDICE: Chapter 1. Sony and Samsung: Portraits of Two Global Competitors 1.The fall of Sony and the rise of Samsung Electronics 2. Comparison of Sony and Samsung Electronics: Motivations and Limitations 3. The History and BusinessAreas of Sony and Samsung Electronics 4. Sony and Samsung Electronics' Performance Part 1 Strategic Analysis Chapter 2. Prince and Pauper in the Analog World 1. Sony, the Prince of Analog 2. The Late-Starter, Samsung Electronics Chapter 3. Digital Dream Kids and the Digital Sashimi Shop 1. Digital Revolution 2. Sony's digital Dream Kids 3. Samsung Electronics' Digital Sashimi Shop Chapter 4. New Kids on the Block 1. Sony's Marketing Strategy focusing New Products2. The Marketing Strategy of the Latecomer, Samsung Electronics 3. IncreasingBargaining Power of Retailers Chapter 5. Wannabe Globals 1. Sony's Global Strategy 2. Samsung's Globalization Strategy 3. Problems with External Globalization Part 2, Organizational Process and Leadership Chapter 6. Same Silos but Different Outcomes 1. Sony's Company Structure 2. Problem of Sony's Organizational Structure 3. Corporate Culture and Organizational Structure of Samsung Electronics 4. The Problem of Samsung Electronics' Organizational Structure Chapter 7. From Founders to Professional Managers 1. Sony's CEO and Governing Structure 2. Problems of Sony's Governing Structure 3. Samsung's Powerful Owner-Centered Structure 4. The Problems of Samsung's Governing Structure Chapter 8. TheFuture of Sony and Samsung Electronics 1. Superficial Crisis and Internal Crisis 2. Lessons Learned by Sony and Samsung Electronics

• ISBN: 978-0-470-82371-2
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 250
• Fecha Publicación: 15/07/2008
• Nº Volúmenes: 1
• Idioma: Inglés