Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, the text: Includes a dedicated chapter on social entrepreneurship and family firms, Explores issues of Ethics and Corporate Social Responsibility, Packed with supporting "real world" case studies including Apple's iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed; Learning features including learning aims, summaries, points for discussion, and further reading; Companion website with instructors' manual and PowerPoint slides and access to full-text journal articles for students. INDICE: Entrepreneurs / Planning / Opportunity Research / Growth, Chasms and Money / Market Assessment / Internal Capability / Strategy and Culture / Entrepreneurial Innovation / Entrepreneurial Promotion / Pricing and Distribution / Family and Social Entrepreneurship / 21st Century Entrepreneurs
- ISBN: 978-1-84860-025-6
- Editorial: Sage Publications
- Encuadernacion: Rústica
- Páginas: 280
- Fecha Publicación: 01/11/2009
- Nº Volúmenes: 1
- Idioma: Inglés