Sustainable marketing of cultural and heritage tourism

Sustainable marketing of cultural and heritage tourism

Chhabra, Deepak

113,03 €(IVA inc.)

The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.

  • ISBN: 978-0-415-77704-9
  • Editorial: Routledge
  • Encuadernacion: Cartoné
  • Páginas: 256
  • Fecha Publicación: 30/04/2010
  • Nº Volúmenes: 1
  • Idioma: Inglés