Leisure programming for baby boomers

In recent years a great many recreation and leisure industry professionals have been asking themselves the same question: 'is my programme ready for the Baby Boomers?' The impact of the coming Boomer generation on leisure facilities and services will be unprecedented. The phenomenon will present huge challenges to the industry but also the opportunity for sudden growth and increased revenue. It is estimated that less than 10 per cent of recreation programmers at this time believe they are prepared (Cochran, 2006). Professionals will haveto rethink programmes, marketing and facilities using a 'Boomer Lens' if theyare to meet the challenges ahead. This new title shows leisure industry professionals how to attract the emerging and lucrative Boomer market to their programmes by using evidence based research to understand the Boomer generation's leisure values, interests and needs. Complete with staff training strategies, marketing strategies and a guide to developing successful programmes for Boomers. INDICE: Chapter 1. Are You Ready for the Boomers?; Chapter 2. What Drives Boomers?; Chapter 3. Marketing to Baby Boomers; Chapter 4. Adopting a Boomer Lens; Chapter 5. Getting Groovy: Arts and Culture Program Ideas; Chapter 6. Pursuing Pathways: Education Program Ideas; Chapter 7. Life Is an Adventure: Outdoor Adventure Program Ideas; Chapter 8. Move to the Beat: Healthy Living Program Ideas; Chapter 9. Hit the Road: Travel Program Ideas; Chapter 10. The Boomer Future.

• ISBN: 978-0-7360-7363-9
• Editorial: Human Kinetics Publishers
• Encuadernacion: Rústica
• Páginas: 224
• Fecha Publicación: 01/08/2009
• Nº Volúmenes: 1
• Idioma: Inglés