Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time

Tweet your company to the top of the market with a tailored approach to TwitterTwitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader?s guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn?t happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they?re already engaged or just wondering if Twitter?s important for their business future. Tip: it most definitely is important!Twitter has grown up. It?s now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long–term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time.Understand how Twitter differs from other social media platformsBuild a savvy Twitter strategy as part of a broader social media planCreate viral content that effortlessly spreads your message and gains you huge numbers of followersLearn which metrics matter, and how to measure and track themFirms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice. INDICE: Twitter Power 3.0 IntroductionChapter 1 An Introduction to the Social Media LandscapeWhat Exactly Is Social Media?Social Media Really Is a Big DealThe Different Types of Social Media Sites Content to Suit Every MarketA Closer Look at MicrobloggingIntroducing Twitter!Chapter 2 Why Is Twitter So Powerful?Twitter and Its SuccessesThe Power of Twitter s Immediate FeedbackInstant Access to Smart People 24/7Chapter 3 Getting Started the Right Way on TwitterSigning Up Does Twitter Have the Web s Most Friendly Registration Page?Who s on Twitter? Your First Followers!Create an Inviting Twitter ProfileDesigning Your Twitter ProfileNotifications to NoticeTweeting with Your Mobile PhoneA Winning Social Media PhilosophySending Your Very First TweetBecoming a FollowerA Word about SecurityChapter 4 Building a Following on TwitterQuantity or Quality: Choosing the Type of Following You WantQuality: How to Be Intentional about Creating Your Own Network of ExpertsQuantity: Seven Killer Strategies to Reaching Critical Mass on TwitterKlout and Page RankChapter 5 The Art of the TweetTweet EtiquetteThe Benefits of Following before TweetingHow to Join a ConversationHow to Be Interesting on TwitterHow to Drive BehaviorChapter 6 The Magic of Connecting with Customers on TwitterIdentifying Problems and Soliciting FeedbackDiscovering Your Top Fans, Promoters and EvangelistsYour Personal Help DeskChapter 7 Leveraging Twitter for Team CommunicationTwitter for Virtual Team LeadersCreating a Twitter Account for a Virtual TeamBuilding a Team with TwitterChapter 8 Using Twitter to Help Build Your BrandCreate a StoryPortraying Your Brand with Your ProfileTweet Style What to Say When You re Building a Brand and How to Say ItReinforce the Core MessageRepetition, Repetition, RepetitionWriting the TweetsWin RetweetsCreate Hashtags and Run Hashtag ChatsChapter 9 Leveraging Twitter to Drive Follower BehaviorDriving Followers to a Web SitePromoting a Blog on TwitterTwitter as a Resource for Post IdeasDriving Followers to the MallCan You Put Affiliate Links on Twitter?Driving Followers to RegisterTracking Results and Testing StrategiesTracking Multiple TweetsMaking the Most of Twitter s TrendsChapter 10 How to Make Money on TwitterEarn with Advertising on TwitterBarter, Buy, and Sell Your Way to ProfitChapter 11 Beyond Twitter.com: Third–Party Tools You Will Want to Know AboutSocialOomphTwitterrificTwhirlTwitterfeedTrendisticTwellowTweetbeepTwitterCounterTweetDeckTwitThisTweetAwaysHootSuiteTwitPic

• ISBN: 978-1-119-02181-0
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 288
• Fecha Publicación: 08/04/2015
• Nº Volúmenes: 1
• Idioma: Inglés