In the second edition of their award–winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Provides a broad and thorough look at the field of public relations in the world today and assesses its positive and negative impact on society’s values, knowledge, and perceptions Uses a range of global, contemporary examples, from multi–national corporations through to the non–profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars INDICE: Acknowledgments Introduction Chapter 1: Does Society Need Public Relations? Chapter 2: Ethical Implications of Public Relations Chapter 3: Who Practices Public Relations? Chapter 4: Public Relations Influences Society Chapter 5: Shifting the View of Public Relations References Index
- ISBN: 978-1-118-55400-5
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 160
- Fecha Publicación: 18/07/2013
- Nº Volúmenes: 1
- Idioma: Inglés
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