This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, W Timothy Coombs introduces key theories and principles in crisis communication, which students can apply through analysis of 16 cases drawn from recent headlines. The cases are explored from pre-crisis, mid-crisis and post-crisis perspectives, and include a range of predominant crisis scenarios from product recalls, to lawsuits, to environmental disasters. The appendix includes sample crisis management plans, sample crisis response strategy templates and sample message maps to support an organization's message. INDICE: 1. A Short Introduction to the Case Study Method2. Crisis Capsules3. Pampers and Dry Max Chemical Burn Rumor4. Hershey, Cocoa, and Child Slavery/Labor Abuse5. Cadbury Salmonella Recall6. Peanut Butter Paste Recall of 20097. Tetra Pak, Nestle and ITX8. Nestlé and Greenpeace Disagree over Palm Oil Sourcing9. Carrefour, China, and the Olympic Torch Relay10. Sparboe Farms and McDonald’s Part Company over Animal Cruelty11. BP Texas City Explosion12. Sigg and BPA13. West Pharmaceutical Services’ Dust Explosion14. Jensen Farm, Listeria, and Cantaloupe15. Chick-fil-A and the Dangers of Social Issues16. The Bhopal Tragedy17. Odwalla and E. Coli18. ValuJet Flight 592 and the End of a Brand19. Greenpeace Pressures H&M to Detox the Garment Industry
- ISBN: 978-1-4522-1780-2
- Editorial: SAGE Publications, Inc
- Encuadernacion: Rústica
- Páginas: 256
- Fecha Publicación: 23/07/2013
- Nº Volúmenes: 1
- Idioma:
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