How To Be Great At Doing Good: Why Results Are What Count and How Smart Charity Can Change the World

Get ready to question everything you ve been told about charity, and to find out how you can truly succeed at making the world a better place. Many of us donate to charitable causes, and millions more work or volunteer for non–profit organizations. Yet virtually none of us have been taught what it means to succeed at doing good, let alone how to do so. In short, we ve never been encouraged to treat charity with the seriousness and rigor it deserves. How to be Great at Doing Good is a complacency–shattering guidebook for anyone who wants to actually change the world, whether as a donor, a volunteer, or a non–profit staffer.  Drawing on eye–opening studies in psychology and human behavior, surprising interviews with philanthropy professionals, and the author s fifteen years of experience founding and managing top–rated non–profits, this book is an essential read for anyone who wants to do more good with their time and money. Find out how Bill Gates and a team of MIT grads are saving thousands of lives by applying business principles to charity work and how we can too Peer inside our brains as we donate, and discover how the same chemical forces that make us crave junk food and sex can steer us toward bad charity decisions See why following our passion and doing what we re good at can actually doom our efforts to improve the world Learn how two seemingly identical charities can have jaw–dropping differences in impact, and find out how to pick the best one when donating Sure to generate controversy among non–profits and philanthropists who prefer business as usual, How to be Great at Doing Good reveals that a more calculated, effective approach to charity work isn t just possible it s absolutely necessary for those who want to succeed at changing the world.  INDICE: Preface: Schindler s Regret1. Why Charity?2. Doing Good Or Doing Great?3. Facing The Brutal Facts On How Much Good We AreAccomplishing4. Chasing The Bottom Line: How To Do More Good For LessMoney5. Why Efficiency Means Everything For Donors (And CharitiesToo)BRINGING IT BACK TO THE BUNNIES6. How We Can Drive Our Favorite Charities To Succeed7. Our Brains Don t Want Us To Be Great At Doing Good, But WeCan Outsmart Them8. The Advice We Are Given About Charity IsWrong Here s The Truth9. Moving Forward With Humility: Admitting What We Don tKnow10. Nine Steps To GreatnessConclusion: The Joy Of Great CharityAbout The AuthorReferences

• ISBN: 978-1-119-04171-9
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 272
• Fecha Publicación: 20/05/2015
• Nº Volúmenes: 1
• Idioma: Inglés