Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor advertising industry tells us about the commercial production of urban space, what industry practices reveal about contemporary capitalism, and how ads and billboard structures interface with spaces of the city INDICE: Introducing Commercial Spaces - The Industry and the City: Knowledge Practices as Commercial Experiments - Mobility, Market Research and Commercial Aesthetics - The Commodity Rhythms of Urban Space - Fabulating Commercial Spaces: Mediation, Texts, and Perception - Perceiving Urban Change in Detroit and Manchester: Space, Time and the Virtual - The Commercial Vernacular of Advertising: Public Space, Commercialisation and Public Address -
- ISBN: 978-0-230-21680-8
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 224
- Fecha Publicación: 30/07/2010
- Nº Volúmenes: 1
- Idioma: Inglés