Creativity unlimited: thinking inside the box for business innovation

Flying in the face of current thinking, this book suggests that readers do not ‘think outside the box’ in the quest for creativity, but rather rethink the way ‘inside the box’ is viewed. This idea will resonate with those who have tried thinking outside that box, only to have their attempts run up against bureaucratic and organizational constraints. Instead of fighting a losing battle, the author suggests that creativity should be worked at within the organizational box, and that only by experimenting within this box can paths to success be uncovered. INDICE: Acknowledgements 1 Why this book? Part I: Its About Success 2 Why creativity? 3 Are you creative? 4 Why is creativity so important? 5 Isnt creativity dangerous? Part II: Think Inside the Box 6 What is creativity? 7 The creative result 8 The creative process 9 The creative person 10 Thinking inside the box Part III: Expanding the Box 11 The four walls of the box 12 The first wall: conventions and rules 13 The second wall: common sense 14 The third wall:physiology 15 The fourth wall: consciousness 16 Correct answers Part IV: Filling the Box 17 Theres no such thing as useless knowledge 18 The brain is lazy 19 The power in brands 20 Associations 21 The context rules Part V: Shaking the Box 22 Preparations for the final step 23 Shaking the box side to side 24 Shaking the box up and down Part VI: Congratulations: Youve Become Smarter 25 Are you a creative business innovator? References Index

• ISBN: 978-0-470-77084-9
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 360
• Fecha Publicación: 19/09/2008
• Nº Volúmenes: 1
• Idioma: Inglés