Google advertising tools: cashing in with AdSense, AdWords, and the Google APIs
Davis, Harold
35,25 €(IVA inc.)
With this book, you'll learn how to take complete advantage of Google AdWordsand AdSense, sophisticated online advertising tools used by thousands of businesses large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google's advertising programs in particular help you make money. Several business case studies demonstrate which approaches work well, which don't, and why.
- ISBN: 978-0-596-15579-7
- Editorial: O'Reilly
- Encuadernacion: Rústica
- Páginas: 400
- Fecha Publicación: 30/09/2009
- Nº Volúmenes: 1
- Idioma: Inglés