The Shift: The transformation of today's marketers into tomorrow's growth leaders
Davis, Scott M.
This books goal is simple: to help re-wire the role and function of marketingto go beyond the expected (being a world class marketing organization), to the unexpected (shaping the companys growth agenda, influencing the actions of all customers, influencers and employees). This book shows marketing executiveshow to: balance short term pressures to show results, while staying aligned with the enterprises longer-term vision drive innovation, while figuring out how to best align internal resources with external opportunities navigate the never-ending array of media choices, both old and new, to reach customers in ways that are meaningful to its customers operate and win in an increasingly complex global environmentas well as within an even more complex organizational environment (read: siloed and hierarchical). win over critical internal stakeholders while shaping the opinions of Wall Street analysts.
- ISBN: 978-0-470-38838-9
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 272
- Fecha Publicación: 03/06/2009
- Nº Volúmenes: 1
- Idioma: Inglés